Shine is my first major web development project, a fully-featured e-commerce website created for a unique and elegant jewelry brand. The goal was to build a site that not only showcases beautiful products but also embodies the brand's mission: to make every person who wears their jewelry feel special and “shine.”
I sharpened my skills in front-end development, creative problem-solving, and translating a brand identity into a digital experience. From architecture to UX design, I focused on both elegance and usability.
As a visual person, my process always starts with a mood board. I find that putting together images, colors, and textures helps me translate a brand's essence into a tangible design. For "Shine," the mood board was key to capturing the desired feeling of quiet elegance and unique sparkle, which I then carried through to the website's design.